AT&T ANNOUNCES A NEW INTERNET AGREEMENT WITH iMALL, INC.

PROVO, Utah, July 8 /PRNewswire/ -- iMALL, Inc. announced today a new agreement with AT&T to integrate AT&T WorldNet(SM) Service and value-added Internet access with iMALL software.

Under the agreement, access software for AT&T WorldNet Service will be distributed through the iMALL Marketing Program, a program which conducts Internet training seminars for business clients. The integrated AT&T WorldNet Service and iMall software package provides the user a taste of what the iMALL stores have to offer and enables immediate and reliable access to the Internet.

"This is a very important agreement which will greatly benefit our customers and clients, and will further advance iMALL's position as the leader in Internet commerce. The iMALL is the most popular and talked about mall on the Internet today, and this alliance ensures that our clients will receive the best Internet access and services available," said iMALL's Senior Vice President, Richard Rosenblatt. "AT&T's reliability and world-class customer support is an important addition to our company's goal of providing successful Internet commerce worldwide."

AT&T WorldNet Service provides quick and easy access to information and people on the Internet. The service offers directories and topical areas to help people find useful information, guided tours for newcomers, and navigational aids for users of all skill levels. AT&T WorldNet Service customers can call AT&T's world-class customer care toll-free number, 24 hours a day, seven days a week.

"With the iMALL and AT&T WorldNet Service tied together, we hope this will interest many new and existing users," said Dean Colantino, Director, Alternate Channels Marketing Management, AT&T WorldNet Service. "We strive to find new ways our customers can utilize the Internet through working with innovative companies such as iMALL, Inc."

The iMALL's shopping experience is both exciting and diverse in the products and services it offers. From the smallest and most unique product to the most well known brand names, the iMALL has it all. Boasting in excess of 4 million hits per month, the iMALL has shown the unlimited possibilities of growing sales on the Internet. The iMall's new and innovative program helps create a level playing field so any business can reach and expand their global customer base. The iMALL also allows businesses to create new revenue streams through astute marketing on the Internet. From the smallest business to the most savvy of retailers, the iMALL is providing the strongest opportunity to take advantage of this new medium. In addition, the iMALL is open 24 hours a day, seven days a week, making shopping convenient.

AT&T residential long-distance customers can receive their first five hours of usage a month free for a year if signed up before Dec. 31, 1996. AT&T long distance customers also can pay $19.95 per month for unlimited use of AT&T WorldNet Service. Non-AT&T long distance customers can pay $4.95 for three hours a month, or $24.95 for unlimited use. Additional hours cost $2.50 each for any customer who is not on an unlimited monthly usage plan. AT&T WorldNet Service customers who charge their Internet purchases to their AT&T Universal Card will receive financial liability protection for such purchases.

Although AT&T WorldNet Service works with the most popular browsers, the service includes a co-branded version of the popular Netscape Navigator browser, preconfigured for easy installation. For more information on AT&T WorldNet Service, customers can call 1-800-WORLDNET, or preview the service on the Internet at http://www.att.com/worldnet.

iMALL, Inc. is publicly traded on the Nasdaq Electronic Bulletin Board under the stock symbol: "IIML." For further information about iMALL, Inc. and its publicly traded stock, please contact:

Carey Powell, Investor Relations Director, 1185 South Mike Jense Circle, Provo, Utah, 84601, 801-377-2442, fax 801-373-1947/377-2551, E-mail: stock@imall.com.

For information regarding AT&T, please contact: Patricia Allen, AT&T, Tel: 908-658-6676, Pager, 800-865-9460 (PIN 7739), E-mail: plallen@attmail.com/

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/CONTACT: Carey Powell, Investor Relations Director 801-377-2442, or E-mail: stock@imall.com.; For information regarding AT&T: Patricia Allen, AT&T, 908-658-6676, or Pager: 800-865-9460 (PIN7739) or E-Mail: plallen@attmail.com/

(IIML)

CO: iMALL, Inc., AT&T ST: Utah IN: CPR SU: PDT JVN

MZ-SK -- LAM032 -- 0329 07/08/96 11:56 EDT